The First-Class, All New Spring Water Dispensers Blog 73

Sustainability is easy to claim and hard to prove. That is especially true in the packaged beverage business, where the environmental cost of moving, cooling, bottling, and shipping water can quickly overwhelm any marketing language attached to a green label. A brand that wants to stand apart has to make choices that are visible in the product, in the plant, and in the logistics behind the bottle. Callaway Blue has earned attention because its eco-friendly practices are not